Hankook Tire America, Rhys Millen Continue Racing Partnership in 2018

Hankook Tire America, Rhys Millen Continue Racing Partnership in 2018

The company will sponsor the driver’s off-road races this year

NASHVILLE, Tenn. – Hankook Tire and Rhys Millen are teaming up to achieve success again in 2018.

Hankook Tire America will serve as the official tire sponsor of Rhys Millen Racing’s off-road efforts in the 6100 class this year. The tire-industry leader will provide Dynapro MT tires for Millen’s 6100 race truck at five 2018 races, including the world-renowned Baja 1000.

            Millen has more than 20 years of racing experience across a variety of disciplines. He drove a set of Hankook tires to victory at the 2017 Broadmoor Pikes Peak International Hill Climb, winning the Time Attack 1 Class and finishing fourth overall at the event, the latest in a slew of successful Pikes Peak results he achieved in partnership with Hankook.

            This year, Millen will tackle a challenging off-road schedule which includes the notorious Baja 500 and 1000 races as well as the Vegas to Reno race, which winds its way through 550 miles of desert between Nevada’s two largest cities. Millen will partner in the 6100 trophy truck class with Hammond Meredith, who finished sixth in the UTV division at last year’s Baja 1000.

“We’re eager to partner with Rhys again in 2018,” said Hankook Tire America Corp. Public Relations Manager Wes Boling. “We have enjoyed great success together in the past, and we look forward to helping him achieve victory again this year.”

            “Hankook has been an important factor in the results I have achieved in recent years,” Millen said. “I am glad to have such innovative tires in my arsenal as I face a challenging 2018 schedule.”           

            Hankook will provide tires for Millen at the following races:

                        April 20-27                 NORRA 1000             Baja, Mexico

                        May 30 – June 3         Baja 500                     Baja, Mexico

                        August 15-18             Vegas to Reno                       Nevada

                        September 19-23      Tijuana Challenge      Baja, Mexico

                        November 14-18       Baja 1000                   Baja, Mexico

            The racing sponsorship is the latest in a series of aggressive marketing moves aimed at continuing Hankook Tire’s dramatic growth in the American market. In addition to supporting Millen’s 2018 off-road schedule, Hankook also recently became the Official Tire of Major League Baseball.

About Hankook Tire America Corp.

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tennessee, Hankook America markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires as well as medium truck and bus tires in the United States. Hankook Tire America is a subsidiary of Hankook Tire Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea, and led by President and CEO Hyun Bum Cho.