Hankook Tire to Showcase 'Laufenn' Brand at 2015 SEMA Show

• Updates on Laufenn products and marketing to be presented at new booth

BRAMPTON, ON, November 3, 2015 – Hankook Tire will showcase its Laufenn brand at the 2015 SEMA show this coming Nov. 3rd – 6th, 2015. This is the first time the Laufenn brand has participated in the SEMA show following its U.S. market launch in November of 2014.

An official press conference for the brand has been scheduled and will occur on Wednesday, November 4th at 11:00am at the Laufenn booth (#43091). Representatives will provide updates on Laufenn’s range of Passenger and SUV/Light Truck tires including the Ultra-High Performance All-Season S FIT AS, All-Season Touring G FIT AS, SUV/Light Truck Highway X FIT HT, SUV/Light Truck All-Terrain X FIT AT, Passenger Winter Studdable I FIT Ice as well as information regarding marketing strategy and future plans for the brand.

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About Hankook Tire Canada Corp. Headquartered in Brampton, Ontario, Hankook Tire Canada Corporation is a technology-focused, customer-oriented company that markets and distributes a complete line of high performance and ultra-high performance passenger tires, light truck and SUV tires, winter tires and medium truck and bus tires in Canada. With quality-proven products, Hankook Tire Canada is rapidly growing to become an industry leader in Canada. As the National Partner and the Official Tire of Hockey Canada, Hankook Tire Canada actively supports grassroots sports and contributes back to local communities.

For more information please visit the Laufenn website at www.laufenn.com.

1. S FIT AS (UHP, All-Season)
The ultra-high performance all-season 'S FIT AS' provides great handling and grip in high speed conditions for drivers, who want exceptional performance and comfort.

Key Performance: Comfort, Handling, Wear life

Tire Features
• Asymmetric tread design
• Long mileage tread compound
• Streamline tread design
• Semi rib design

Driver Benefits
• Optimized wet and dry performance
• Longer tread life
• Highly efficient drainage and increased grip
• Enhanced stability and handling performance

2. G FIT AS (PCR, All-Season (Touring)

The high performance all-season 'G FIT AS' provides impressive all-season great ability performance along with long tread life.

Key Performance: Comfort, Dry, Wear life

Tire Features
• Wide straight groove
• Wide tread profile
• Long mileage tread compound
• Low noise pattern design

Driver Benefits
• Highly efficient drainage
• Greater stability and handling performance
• Longer tread life
• Quiet driving experience

3. X FIT HT (SUV/LT, Highway-Terrain)

The all-season 'X FIT HIT' is specifically designed for SUV, CUV and light truck drivers who desire a comfortable and composed on road ride. Additionally, the 'X FIT HT' provides great handling and all- season performance.

Key Performance: Handling, Comfort, Wear life

Tire Features
• 2-in-1 block shoulder design
• Long mileage tread compound
• Snow kerf
• Stone ejectors

Driver Benefits
• Secure stability during cornering
• Long tread life
• Optimal performance in all weather conditions
• Prevent stone drilling & improve grip

4. X FIT AT (SUV/LT, On & Off, All-Terrain)

The all-terrain all-season 'X FIT AT' provides impressive performance in both on-road and off-road conditions. Designed with comfort in mind, it is the ideal tire for weekday on-road driving and weekend extreme off-roading.

Key Performance: Off-road, Traction, Durability

Tire Features
• Asymmetric Tread Design
• Long mileage tread compound
• Streamline tread design
• Rim protector

Driver Benefits
• Resistance from external damage
• Improved traction and braking performance
• Prevent sidewall damage and offer extra traction
• Prevent damages

5. I FIT ICE (Winter, Studdable)

The winter studdable 'I FIT Ice' provides improved safety and comfort in snow and ice covered road conditions.

Key Performance: Ice, Snow, Wet, Braking

Tire Features
• Advanced stud technology design
• Snow slit design
• 3D kerf design
• Claw edge

Driver Benefits
• Excellent braking on icy surfaces
• Enhanced braking & traction in snow and ice conditions
• Enhanced handling on snow surfaces
• Maximized snow traction